Grad 2024 Experience
My role: Executional copywriter
I was responsible for bringing the grad concept to life across site and app. Deliverables included the grad landing pages (web & app), the grad C&S category page, as well as many promo assets that lived across both platforms.
Grad landing page (desktop & mobile)
App grad landing page
In-app pop-up
Graphic designer: Erin Molstad | Campaign creative director: Brenda Manthe | Web associate creative director: Bobbie Huckleberry