Mall of America / Bloomington Visitors Guide

A yearly, joint publication between the Mall of America and the Bloomington Convention & Visitors Bureau.

Content Director | 2019

- Oversaw editorial overhaul: For a more storytelling, lifestyle approach! Solves included:

• Interviews with some of Bloomington’s finest chefs

• A Minnesota Makers roundup

• A feature on Bloomington’s arts & culture scene & more

- Project managed & edited everything which entailed:

• Communicating with clients daily

• Meeting regularly with writers and interns to give feedback on their features

• Working closely with the art director on new layouts and photo selections